Ridecorp is a fictitious company who are obsessed with spying on Lyft and will do what ever it takes to get an upper edge.
Toyota partnered with Uber to create a social campaign that taught people how fuel-efficient the Prius Plug-in was. We followed a real Uber driver as he traveled across San Francisco, picking up four influencers to explain more about the car. We captured the journey through 3,000 still images, then stitched them into an interactive hyperlapse video complete with interviews and fun facts about the city and the car.
The ocean needs our help. To bring social awareness to this problem we created Armor the Whale. Users could claim a piece of armor through a Facebook like, tweet, or donation. As a community the whale gradually got covered in embroidered armor. This website was approved by the client but for budget reasons never went live.
Each year Toyota inducts five of the world’s greatest fantasy football players into the Hall of Fame. Inductees are honored on the Hall of Fame website as well as a physical installation at the 49ers Levis Stadium. This campaign has ran as a partnership with Yahoo for six years and is updated each year to bring in a new fantasy football class.
The Amanda Foundation goes to incredible lengths for shelter pets. But they can't do it alone. They need the right people to adopt their rescue dogs and cats. Unfortunately, a lot of people won't adopt a shelter pet because they don't know if that animal will be a good fit. So we invented a way for Amanda pets to introduce themselves online, and make a connection with the perfect human before they even meet.
Earth Balance is a vegan food brand best know for their buttery spreads. We figured the best way to sell this project was to do two things. One was to create food dishes with the butter substitute that would make any foodie's head turn. The other was to explain how this product was not only good for you, it’s good for the Earth.
The love that pet owners have for their animals is unconditional, irrational, and borderline insane. So for Amanda Foundation, a nonprofit dedicated to finding loving homes for shelter animals, we completely rebranded their company and created a print campaign showing the transformational power of that love on people’s lives.
We wanted people to know that the Prius Plug-in used gas and could get a little extra more mileage with electric.
Appetite For Life is a branded web series that follows host Andrew Zimmern on various culinary adventures. For the show’s forth season, my partner and I were brought on to develop the new season and oversee production from start to finish. The concept was “Good Pairings” - A road trip to seek out the most forward thinking minds in the world of food.
Toyota Corolla is one of the most reliable cars on the road today. When life throws a problem your way, you need a car you can count on. Below are two 30 sec spots that show the Corolla as a problem solver.
We know that that millennials are always on their phones and tablets. So for the 2014 Corolla launch, we created a mobile game that invited users to race a Corolla for the chance to earn free music. This was the first iAd to use WebGL to produce 3D graphics within a banner ad. At the end of the race, a gallery appeared that allowed people to explore more Corolla features.
Photography allows me to escape on adventures that are very much driven by nature.