Become Hall of Famous is a digital campaign that celebrates the champions of fantasy football and inducts five players into the Toyota Hall of Fame each year. A massive amount of pre-roll bumpers and banner ads were created to encourage fans to nominate their friends online. To make the Toyota Hall of Fame real, an installation was built at the new 49ers stadium. Fans could listen to the original founders of the game, hear angry robots from the future, use augmented reality to build a custom bust, and sit in a chair that asked fans to sit down before it shot out smoke.
Toyota and Uber partnered together to create a social campaign that taught people how fuel efficient the Prius Plug-in was. Four influencers were picked up on the drive to explain more about the car.
We wanted people to know that the Prius Plug-in used gas and could get a little extra more mileage with electric.
This campaign was about turning something mundane into something fun.
Our creative department was given the opportunity to rebrand the 2014 Corolla. We positioned the car as something that was fun and sporty to drive.
This award-winning branded web series follows TV host Andrew Zimmern (Bizarre Foods on Travel) on epicurean adventures in Toyotas across the US. We reinvented the fifth season for Corolla by turning AZ into a mentor for young inventors, experts and upstarts. Together, they explore urban foodscapes and show you how to cook, hack and do it yourself.
Appetite For Life is a branded web series that follows host Andrew Zimmern on various culinary adventures. For the show’s forth season, my partner and I were brought on to develop the new season and oversee production from start to finish. The concept was “Good Pairings” - A road trip to seek out the most forward thinking minds in the world of food.
Toyota Corolla is one of the most reliable cars on the road today. When life throws a problem your way, you need a car you can count on. Below are two 30 sec spots that show the Corolla as a problem solver.
I built these skateboards as way to break away from the computer and create something by hand. Art direction was kept simple so the shape of the board could be the main focus.
Photography allows me to escape on adventures that are very much driven by nature. Every great story starts outside of your comfort zone with a spontaneous mindset. It’s fun to be able to capture these small moments and be able to share them with friends.