The Toyota Hall of Fame celebrates the champions of Fantasy Football and inducts five players into a Hall of Fame each year. To encourage people to nominate themselves we covered the Internet with smart ads that applauded your winning streaks and gave brutality honest feedback on your losing streaks. Introduced the first personal timeline that showed off your entire history of Fantasy Football. Integrated our campaign into the Yahoo Sports mobile app so users could nominate themselves from anywhere. Then to raise the bar we created the first Toyota Hall of Fame installation at the Levi’s Stadium. Visitors to the Levi’s Stadium could see Fantasy Football artifacts including “The Shiva” trophy from “The League”, engage with football trivia, and even sit down on a legendary chair that made jokes and shot out smoke.
Toyota and Uber partnered together to create a social campaign that taught people how fuel-efficient the Prius Plug-in was. Four influencers were picked up throughout the drive to explain more about the car. This video was then pushed to a desktop and a mobile experience that had interactive interview videos and pop up factoids about the Prius.
We wanted people to know that the Prius Plug-in used gas and could get a little extra more mileage with electric.
This campaign was about turning something mundane into something fun.
For the 2014 Corolla campaign we knew that millennials were always on their phones and tablets. So we created a mobile race inspired game that allowed users to collect car features for a chance to earn free music. This was the first iAd of its kind to use WebGL to produce 3D graphics within a banner ad. At the end of the race a feature gallery appeared that allowed people to explore more Corolla features.
This award-winning branded web series follows TV host Andrew Zimmern (Bizarre Foods on Travel) on epicurean adventures in Toyotas across the US. We reinvented the fifth season for Corolla by turning AZ into a mentor for young inventors, experts and upstarts. Together, they explore urban foodscapes and show you how to cook, hack and do it yourself.
Appetite For Life is a branded web series that follows host Andrew Zimmern on various culinary adventures. For the show’s forth season, my partner and I were brought on to develop the new season and oversee production from start to finish. The concept was “Good Pairings” - A road trip to seek out the most forward thinking minds in the world of food.
Toyota Corolla is one of the most reliable cars on the road today. When life throws a problem your way, you need a car you can count on. Below are two 30 sec spots that show the Corolla as a problem solver.
I built these skateboards as way to break away from the computer and create something by hand. Art direction was kept simple so the shape of the board could be the main focus.
Photography allows me to escape on adventures that are very much driven by nature. Every great story starts outside of your comfort zone with a spontaneous mindset. It’s fun to be able to capture these small moments and be able to share them with friends.