Hello, my name is Charlie Fingal. I’m an idea driven art director with a strong point of view when it comes to design. I strongly believe that projects should be lead by big brand ideas, then executed across all appropriate media. I also believe that typography is the most important aspect in design. When type becomes an afterthought I cringe inside. One of my biggest passions is smart, digital creative that’s relevant to how people use the platform. My creative process always includes three filters: What’s the truth here? How relevant is this to people right now? Would I hang this work up in my living room? Once those three questions are answered, this project is now smart, topical, and most importantly looks cool.
I have six years of experience as an art director in advertising and before that three years as a graphic designer. This has given me the opportunity to work with a range of clients, including nation automotive/transportation accounts, food brands, and non-profit organizations. Teamwork is extremely important to me, which is why I enjoy leading and mentoring other creatives. I want everyone around me to do their best, continue to grow, and most importantly have fun. I’m currently available to hit the ground running and make award-winning work.