YouTube Kids
Overview
YouTube Kids doesn’t run any commercials. In place of ads YouTube needed help creating in-app videos.
What I did
I concepted videos, art directed the animation, and helped make social content.
Deliverables
Pre-roll, social
over 235,300,000 times!
The social GIFs were viewed
Credits
Agency: Hook
Creative director: Vik Bhalla
Senior art director: Charlie Fingal
Writer: Miles Evans
Producers: Alex Blake, Neena Yoon
Animation: Blame Your Brother