YouTube TV
Overview
The 2019 World Series happened to line up with the 50th anniversary of the moon landing, so YouTube TV celebrated both iconic live TV moments in one spot. On social, we pushed it even further by announcing the first baseball team on the moon.
What I did
My team and I built everything from social posts, team uniforms, stadium renders, mailed fans merch, and even hustled intergalactic brand sponsorships.
Deliverables
Social, Design
official Moon Launchers gear
A few lucky fans got
Credits
Agency: Hook
Creative director: Vik Bhalla
Design director: Mikell Fine Iles
Motion director: Mark Fain
Senior art director: Charlie Fingal
Senior writer: Jason Deja
Designers: Evan Allen, Peter Nguyen
Producer: Alex Blake