Toyota
Overview
Toyota’s new tagline "Let's Go Places" was created to celebrate small and relatable moments in Toyota vehicles. So we created a family focusses campaign that worked across every Toyota model.
What I did
I helped concept the TV campaign, art direct the photography, and designed the print/OOH/social.
Deliverables
Pre-roll, UI design
VIDEO CAMPAIGN
Art Direction
Agency: Saatchi & Saatchi
Creative Director: Dylan Schwartz
ACDs: Thomas Rodgers, Ted Kapusta
Senior Art Director: Carolina Labi
Senior Writer: Chris Mead
Art Director: Charlie Fingal
Director: Aaron Stoller
Photographer: Brian Konoske
