YouTube TV
Overview
The 2019 World Series coincided with the 50th anniversary of the moon landing. Youtube TV celebrated these historic live TV moments in their spot. We knew we had to do something historic as well on social. So we announced that YouTube TV would put the first baseball team on the moon.
What I did
Me and a team of designers created everything from team uniforms to stadium renders and kept fans up to date on our progress. We even sent fans team caps and shirts. A space stadium is expensive so also reached out to other brands to get sponsorships.
Deliverables
Social, Design
MOON LAUNCHERS BRANDING
“MOON LANDON” THE MASCOT
TAKE ME OUT TO THE BALLGAME (SPACE THEMED)
TWEETING OTHER BRANDS
FAN ENGAGEMENT
Agency: Hook
Creative Director: Vik Bhalla
Design Director: Mikell Fine Iles
Motion Director: Mark Fain
Senior Art Director: Charlie Fingal
Senior Writer: Jason Deja
Designers: Evan Allen, Peter Nguyen
Producer: Alex Blake
