YouTube Kids
Overview
YouTube Kids is YouTube but with videos specifically curated for kids. The app also doesn’t run any commercials. In place of ads YouTube needed help creating in-app videos.
What I did
I concepted videos, art directed the animation, and helped make some playful IG GIFs from the characters. Marshmallow and his crazy hair is my favorite.
Deliverables
Pre-roll, social GIFs
Pre-roll CAMPAIGN
Social GIFS
Agency: Hook
Creative Director: Vik Bhalla
Senior Art Director: Charlie Fingal
Writer: Miles Evans
Producers: Alex Blake, Neena Yoon
Animation: Blame Your Brother
