The Toyota Hall of Fame has inducted the greatest fantasy football players in the world for the past five years. This year, “It’s Hall or Nothing” was created based on the truth that hardcore sports fans always go the extra mile. We created a digital campaign full of smart banners, pre-roll, and a responsive website that targeted all of Yahoo’s fantasy football players urging them to nominate themselves into “The Hall". We also made some updates to our installation at the 49er stadium, which included a touch screen that could predict your fantasy football future as well as a Kinect video game that let users throw a football better than Kaepernick.
We know that that millennials are always on their phones and tablets. So for the 2014 Corolla launch, we created a mobile game that invited users to race a Corolla for the chance to earn free music. This was the first iAd to use WebGL to produce 3D graphics within a banner ad. At the end of the race, a gallery appeared that allowed people to explore more Corolla features.
Even though Prius is the world’s best-selling hybrid, the Prius Plug-In Hybrid has an awareness problem. So Toyota and Uber partnered together to create a social campaign that taught people how fuel-efficient the Prius Plug-in was. We followed a real Uber driver as he traveled across San Francisco, picking up four influencers to explain more about the car. We captured the journey through 3,000 still images, then stitched them into an interactive hyperlapse video complete with interviews and fun facts about the city and the car.
The Amanda Foundation goes to incredible lengths for shelter pets. But they can't do it alone. They need the right people to adopt their rescue dogs and cats. Unfortunately, a lot of people won't adopt a shelter pet because they don't know if that animal will be a good fit. So we invented a way for Amanda pets to introduce themselves online, and make a connection with the perfect human before they even meet.
Toyota joined forces with Yahoo to honor America’s greatest champions – the legends of Fantasy Football. To drive nominations to the Toyota Hall of Fame website, we covered the Internet with smart banner ads that applauded your winning streaks, or ridiculed your shortcomings, urging you to heed our expert advice. But the internet wasn’t big enough to contain the Toyota Hall of Fame. So we built the real-life version inside brand-new Levi’s Stadium in San Francisco. Glorious, indeed.
The love that pet owners have for their animals is unconditional, irrational, and borderline insane. So for Amanda Foundation, a nonprofit dedicated to finding loving homes for shelter animals, we completely rebranded their company and created a print campaign showing the transformational power of that love on people’s lives.
The ocean needs our help. To bring social awareness to this problem we created Armor the Whale. Users could claim a piece of armor through a Facebook like, tweet, or donation. As a community the whale gradually got covered in embroidered armor. This website was approved by the client but for budget reasons never went live.
This branded web series follows TV host Andrew Zimmern (from Travel Channel’s ‘Bizarre Foods’) as he travels the US in Toyotas, in search of epicurean adventures. We reinvented the fifth season for Corolla by turning Andrew into a mentor for young chefs, inventors, and upstarts. Together, they explore urban foodscapes and show you how to cook, hack and do it yourself as part of the food process. Here is one of the episodes from this season.
Appetite For Life is a branded web series that follows host Andrew Zimmern on various culinary adventures. For the show’s forth season, my partner and I were brought on to develop the new season and oversee production from start to finish. The concept was “Good Pairings” - A road trip to seek out the most forward thinking minds in the world of food.
We wanted people to know that the Prius Plug-in used gas and could get a little extra more mileage with electric.
Toyota Corolla is one of the most reliable cars on the road today. When life throws a problem your way, you need a car you can count on. Below are two 30 sec spots that show the Corolla as a problem solver.
Photography allows me to escape on adventures that are very much driven by nature.